Cass Business School


A user-centered & component design approach to institution

Part of City, University of London, Sir John Cass Business School offers high education programmes ranging from undergraduates to masters, MBA, PhD and executive education based in London, UK.



Cass Business School is among the global elite of business schools that hold the gold standard of 'triple-crown' accreditation. The University recently embarked on a complete overhaul of their visual identity and providing full redevelopment of the university website with the focus of 'Extraordinary calling'. 


As Lead Designer on Creative Direction and user interface. The approach I wanted to take was component led design with the aim to create a series of reusable patterns, minimise numerous template layouts and link styles to offer a more consistent and engaging user experience, as well as ultimately building on the brand proposition of ‘extraordinary’ Cass.


Coming soon

Responsive Website

Full redesign and development on Cass Business School website and pattern library.


Details and crediting

Date  2017
Role  Lead Designer at City, University of London
Client  Cass Business School
Credit   UX Architect and Research: Dimitra Bazani and Shermaine Waugh
Web Development: Eloy Villasclaras, Chris Burnell, John Lee & Annet Soos

talk about colour contrasts, accessibility, active and focus state