Redesigning and simplifying

EcoTimes is a podcast and online magazine, showcasing interesting eco knowledge from around the world



The identity needed to be simple but vibrant whilst representing the meaning of their name. The finalised solution is a modern and bold logo which retains the key features of the original identity.

The geometric typeface compliments the roundness of the logomark and it still readable on small devices which is a key requirement.

Details and crediting

Date  2013
Role  Freelance Designer
Client  EcoTimes

Old logo (left) new Ecotimes logo (right)
IdentityCara PerryLogomark