Various Logos

 

Adspur

Adspur is an asset management system, focused primarily on streamlining the submission of work from agencies into creative and advertising festivals worldwide. 

The new Adspur logo

The new Adspur logo

The logo is a humanist sans-serif typeface. Considering the format it would be positioned on, it was designed with subtly rounded stems and corners that are visible at smaller sizes. A visual style to the typeface is added to create a syllable after ad. 

 

Blume

The logo is merely illustrating the product and services that Blume has to offer. This is a very simple and no thrill brand were their key mission is simplicity. 

Blumes simplified logo

Blumes simplified logo

The logo is merely illustrating the product and services that Blume has to offer. This is a very simple and no thrill brand were their key mission is simplicity. 

Blume brand recognition and familiarity of the logo is meant to be a journey

 

Sony Radio Acaemy Awards

logo-radio-academy-awards.png
 

Ecotimes

EcoTimes is a online magazine, showcasing interesting eco knowledge from around the world

The old (left) and new Ecotimes logos

The old (left) and new Ecotimes logos

The client wanted a modern logo that could be used on print and online platforms. Using elements of the existing identity with a slight gradient on one tone colour, created a simple yet bold logo.

The roundness of the bulb as it's a geometric typeface is complimentary and the new identity enhances the readability on large and small sizes.

Cara Perry